Our story

Ten years of pointing a microphone at people who had something to say.

SonicCast is eight shows, one studio in Gazi and about fourteen people, most of whom do two jobs. This is how it got here, with the boring parts left in.

What this is

A network, on purpose.

We started as one show and spent four years resisting becoming a company. What changed our minds was practical: eight shows can share an engineer, an ad sales conversation and a lawyer, and none of that requires anybody to sound the same.

The editorial line stays with the host. That is written into every agreement we sign, in a sentence anyone can read without help: the host has the last word on their own show. It has cost us money twice and we would do it again.

Founded
Kypseli, autumn 2016
Studio
Studio B, Gazi — since 2018
People
14, of whom 6 full-time
Shows
8, in Greek, with English transcripts
Live nights
Two a month at Romantso
Owned by
The four people who make it

The long version

How it actually went.

No round numbers and no origin myth. A borrowed room, a decade, and a lot of Sundays.

  1. 2016

    First light

    A borrowed room in Kypseli

    Two of us, one microphone bought on credit, and a duvet nailed to the wall for the reflections. The first six episodes were recorded on a Sunday because that was the only day the upstairs neighbour was out.

  2. 2017

    The first show

    The Loud Room finds a hundred people

    A hundred listeners does not sound like much until you meet eleven of them at a bar in Exarcheia and they all quote the same episode back at you. That was the week we stopped calling it a hobby.

  3. 2018

    A door with our name on it

    We move into Studio B, Gazi

    Twenty-two square metres, a floated floor and a landlord who did not ask what a podcast was. We built the traps ourselves over two weekends and got the room quiet enough to hear the fridge two doors down.

  4. 2019

    In front of people

    The first live night at Romantso

    Sixty seats, all of them taken, and a recording that needed almost no editing because the audience did the timing for us. We have done two nights a month ever since, minus the year nobody could.

  5. 2020

    The year of the spare room

    Everything, remotely

    Eight microphones couriered around Athens with instructions written on the box. The sound was worse and the conversations were better, and two of the shows still on the network started in that period.

  6. 2022

    A network, not a feed

    Four shows under one name

    We stopped being one show with side projects. Shared production, shared ad sales, separate editorial — hosts keep the last word on their own show, which is written down rather than assumed.

  7. 2024

    Everything, in writing

    Transcripts for the whole catalogue

    Every episode, back to the first one, transcribed and searchable. It took four months and it turned out to be the most-visited part of the site, which nobody predicted.

  8. 2026

    Now

    Eight shows and a room of our own

    Eight shows, a studio that pays for itself between recordings, and a live night that sells out before we announce the guest. Still small on purpose: everyone who makes something here is in the same room at least once a week.

Where it stands

The network, counted.

8
shows in the network
30
episodes published
0
plays this month
30
episodes transcribed

Counted from the site rather than typed into it. Plays reset on the first of the month, and we do not count a download as a listen.

What we hold to

Four things we do not argue about internally.

  1. 01The host has the last word. On their own show, including when we disagree with it and including when a sponsor does.
  2. 02Ads are read, marked and single. One sponsor per episode, read by the host, and marked in the transcript so nobody has to guess.
  3. 03Everything gets transcribed. Not for search rankings. Because people read at work, on the bus and with the sound off.
  4. 04Corrections go out loud. At the top of the next episode, not quietly in a show note three weeks later.

Come and see

The room is the point.

Two live nights a month, a hundred and twenty seats, and a studio you can hire when we are not in it. Both are easier to understand from the inside.

See the live nights Look at the studio

Also on this site

  • Eight shows, one page — /all-shows/
  • Everything in writing — /transcripts-library/
  • What we sound like to advertisers — /advertise/
  • Who has been in the chair — /featured-guests/